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Broadcast Advertising Sales and Managing During the Pandemic

Thursday, August 27, 2020 | 5:00 p.m. PT

Join Liz for a general discussion on the state of the business and how teams at Fox TV are managing/coping while working remotely.

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Photo: Liz Prichard.

Liz Pritchard, Vice President, Sales Training and Development, Fox Television Stations Sales

Liz Pritchard is a 1980 graduate of Washington State University, and media industry veteran.  She is the Vice President, Sales Training & Development, for Fox Television Stations Sales in New York, a division of the Fox Corporation.  Liz is responsible for design and management of the sales training program, which has produced top performing account executives, sales managers, and Vice Presidents within the division.  Liz also serves as project management lead for the sales, traffic and automation platforms utilized by the station group, and is part of an executive management transition team, deployed to assist when new stations are acquired by Fox.

A native of the Pacific Northwest, Liz started her advertising sales career at KCPQ Television in Seattle.  She spent 14 years in the Chicago market, in AE and sales management roles with ABC/Disney and CBS Television.  In a mid-career break, Liz moved with her family to London, England.  While abroad, she studied art history at Christie’s, became licensed on the Eurex bond trading exchange and represented an American firm, The Little Gym, International in their first European expansion.  Upon returning to the U.S., Liz joined the Radio Disney Network as Director, Central Sales and moved to Fox/NY in 2002 to start up the sales training initiative.

Liz remains active as a Trustee with the Washington State University Foundation, and as a member of the Murrow College of Communications Professional Advisory Board at WSU.  She previously served as a parent member of the Bucknell University Professional Network, where her son, Tim, graduated in 2016.  Outside of the workplace, Liz enjoys live music performances of all genres and is an accomplished pianist.  She resides in Connecticut with her husband, Dan.


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